The primary objective of web content writing is definitely to improve search engine rankings and generate traffic to the website, but the whole purpose is lost if your target audience opens your web page, finds nothing useful on it and moves on quickly to another webpage that provides useful information and links. Search engines too are getting wiser by the day and generating website content that is not only keyword intensive, but captivating for readers is the need of the hour. Don't know how to hold on to your readers? Read on and you will.

· Be Informative: Internet users search for information only when they really need it. So instead of wasting your visitors' time by filling up your website content with keywords and fluff, give them what they want as soon as possible. Put the information that you have clearly at the top, be relevant instead of just being an ad writer and try to provide useful information to your reader in short crisp sentences and paragraphs. Before putting forward your facts, ensure that they are correct and research your topics thoroughly.

· Be Useful: Try to be as helpful to your readers as possible by providing useful information, links and products that they will find helpful. A major advantage of following this practice is that you will be able to build credibility among your readers as an expert and the links that you put in your content will be clicked and the products that you recommend will also be bought by your audience.

· Be Precise: The internet reader has no time to read long rambling print and will move on to another website if he or she does not find what he is looking for on your website within the first ten seconds. Remember this every time you write website content and you will find your articles getting automatically user friendly.

· Be Correct: Nothing puts off a reader more than website content that is incorrectly written but unfortunately, there is an extremely large amount of the same floating around nowadays. To prevent the website content that you use from being instantly trashed, make sure that you use all word processor and manual checks to create a final copy that is free from grammatical and spelling errors.

· Be Specific: Website content that provides information related to specific topics has more chances of being read than articles and web pages that talk about general issues or those that deal with too many issues. Remember this when you sit down for web content writing and provide useful information regarding specific topics in shorter articles instead of going for information overload with longer articles. This will also help you in distributing your keywords to focus on attracting your relevant target audience.