Keep it Short and Simple: Reading on electronic screens is really not as easy as we would like it to be and research has shown that people are much slower when they read on the web as compared to reading normal print. Therefore, if you want your readers to get the whole message, better make your message short, crisp and concise, because if your web content is long and rambling, then your target audience might very well move on to another web site. Cut out superfluous sentences and flowery language to create write ups that are at least 40% to 50% shorter than what they would be if they were written for hard copy. Research has shown that the most read web articles range in size between 400 and 500 words, so if you are writing about a general topic, remember that 500 words are more than enough.

Break Content Down Into Meaningful Units: Almost 80% web content readers have a tendency to scan text for required information instead of reading through whole bodies of text. As a web content writer, make it a point to present your information point wise, preferably broken down into bullet points or falling under appropriate titles and subtitles. This would make your reader locate what he wants easily and help you in getting your message across faster. Say a complete no no to large bodies of novel like text because your readers will also say no to them.

Use The Inverted Pyramid Method: Online readers are generally in a hurry to find out what they want and are always ready to skip to another web page if they cannot locate it on yours. Therefore, in order to hold reader attention, put the most relevant and important information on the top of your write up. This will help in holding reader attention and persuade them to go on reading.

Be Crisp, Clear And Concise: Online readers generally suffer from information overload which is easily explained by the millions of web sites that pop up on search pages for a single search term. Make your content reader friendly by using short sentences and paragraphs. Do not use complicated terms and jargon and try to make your web content as simple as possible without making it look mundane or meaningless. Use highlights and headlines to make the reader locate what he or she wants. Apart from avoiding superfluous words, also avoid superlatives like exceptional, great and out of this world etcetera that make your web content look like a bogus ad instead of being a source of information.