While most people who have the moolah can hire professional SEO and web marketing companies for promoting their web sites, unfortunately, most people who own web businesses are self starters who really cannot afford to spend a lot on promotions. Free promotional methods like article writing and distribution are there to aid all such people who really cannot afford expensive internet marketing firms. In fact, article writing is the best free internet marketing tool that can turn around the fortunes of your web business. Some of the main reasons that make article writing a great SEO tool are:

1. When you write articles, you get the opportunity to create keyword rich content that can be picked up by search engines. The more the number of keyword intensive articles you put on your site, the more will be your chances of going up in search engine rankings.

2. Articles let you create back links to your web site. Search engines give a lot of weight-age to the amount of non-paid-for back links that a web site has. The only way you can create back links to your site on other sites are through writing articles and blogs. Most article directories and ezines accept and post articles free of cost, so you can create as many back links as you want simply by writing and posting internet articles.

3. Article writing gives you access to highly ranked pages. When you write an article and post it on a web site with a high search engine ranking, you get the opportunity to give your web page the same amount of visibility that the high ranked page has. Whenever you place your article on the web, you are allowed to leave a back link to your site along with an introduction to your business. This way, you end up making your web site visible to an extremely large number of people by posting articles on the web's most popular sites.

4. Article writing keeps search engines coming back to your site. The best search engines on the internet like Google and Yahoo keep re-ranking web pages continuously based on the content that they carry and websites that are frequently updated keep going higher up in the rankings. So if you keep posting new articles on your website, your site will go up higher in the rankings because of fresh content.

5. Article writing creates credibility for both you and your business. If you write articles that provide useful information and give genuine opinions, you will soon gain the stature of being an expert in the eyes of your readers. As a result, they will not only buy the products that you recommend or sell, they will also advise their friends and acquaintances to do the same. This way, you get to reach out to an even larger number of people and that too, for free.